Bennett Holloway Smith

Dallas is a very inclusive, culturally diverse place where people of all backgrounds can come, visit and find the things they love and connect with most. And that’s the story we set out to tell with the Find Your All campaign. That "finding your all,” isn’t just about finding things to do, it’s about the things that fulfill you. And if you’re looking for your all, you’ll find it in Dallas.

GCD/AD: Clay Coleman

AD: Callie Lack

CW: Anne Steele

Director: King Hollis

DP: Norry Niven

Editor: Gigi Welch

Photographer: Randal Ford, Inti St. Clair

Last year we noticed that holiday toy catalogs were beginning to make a comeback, which begged the question: why are kids the only ones who get nice things!?

To change that, we created a wish book filled with items for responsible adults to enjoy during the holiday season.

Flip through the entire wish book here.

GCD/AD: Clay Coleman

AD: Emilee Bowman/Sarah Scambray

CW: James McAllister/Palmer Beldy

Producer: Kat Stewart

Illustrator: Mary Kate McDevitt

The poetic, rap-like flow of these Famous Footwear spots is purposely quick and fast-paced, just like a woman's life. Focus group testing makes every creative grumble. But for us, these spots tested through the roof because women saw these ads as a reflection of real life and not just another shoe commercial. 

AD: Todd Palisi

Year 1 of this campaign was all about how Larry Culpepper claimed he invented the new, four-team College Football Playoff bracket. So for Year 2, and as Dr Pepper’s new digital agency, we decided to create Larry's backstory. Just who in the heck is this guy, and how in the world did he invent the playoff?

AD: Todd Palisi

Animation: Jayr Sotelo

Located in rural Louisiana, Chimp Haven is the world’s largest sanctuary for chimpanzees retired from biomedical research. With over 200 acres of forested habitat, caregivers, behaviorists, and daily enrichment activities, Chimp Haven is repaying society’s debt of gratitude to our closest genetic relatives. But there are still chimps waiting in labs.

To bring them home, Chimp Haven needed awareness and donations. Our idea was to highlight each chimpanzee’s unique personality and show how, thanks to Chimp Haven, these chimpanzees are now living the good life. Or as we like to call it, “The Chimp Life.”

GCD/AD: Clay Coleman

EP: Ann Vorlicky

Photographer: Andy Anderson

Director/Editor: Kevin Hamm

If you’d like to learn more about Chimp Haven, donate or get involved please check out their site at ChimpHaven.org.

Guaranty Bank & Trust is one of the oldest and most respected banks with deep roots in East Texas. From catching up over coffee to standing by your side as you close on a new home, this small-town community bank is 100% driven by the success of their customers. We wanted to remind people that even in today’s fast-paced world, you don’t have to settle for a bank that cares more about themselves than your growth.

GCD/CW: Bennett Holloway Smith

AD: Callie Lack

CW: Anne Steele

EP: Ann Vorlicky

Director: Amos David McKay

There seemed to be a lot of confusion around shelf-stable plant-based milks and as as the largest packager, we wanted to clear all of that up with one simple phrase—Shelf. Shake. Serve. Working with Tetra Pak we partnered with many popular plant-based milk brands including: Almond Breeze, Milkadamia, Oatly, Silk, So Delicious and Rice Dream to make this idea come to life.

This campaign used fun, memorable off-kilter phrases, bright visuals and delicious food photography to drive usage and awareness. Now’s that’s one delicious mouthful.

GCD/AD: Clay Coleman

AD: Laura Gross

CW: David Taylor

Natural Vitality Calm is a fruity, effervescent drink that contains ocean-sourced magnesium, which relaxes your muscles and helps you de-stress.

We decided to bring the idea of complete and utter relaxation to life as a fantastical, magical place where everyone’s experience is different because just like everyone experiences stress differently, everyone’s idea of calm is different too.

GCD/AD: Clay Coleman

SR AD: Trey Wright

AD: TJ Vining

The dog tore up the carpet but still gets to sleep in your bed. You had to stick the thermometer up where?! Yes, pet lovers are out of their minds, but it’s just what they do. Pawzpurr, a new startup led by a team of lawyers that serves as a “non-probate transfer of ownership” of pet(s) upon the death of their owner, engaged Slingshot to name their company, create a logo and brand identity followed by an awareness campaign that clearly and concisely explained their offering to pet-lovers.

CD/AD: Steven DeWitt

AD: Sarah Scambray

CW: Andy Arnold

With both a convenient location in the Southern Rockies of New Mexico and loads of family-friendly activities, Angel Fire Resort was determined to remind their visitors why they are the best choice mountain resort for families.

After discovering that Angel Fire has been a go-to family road trip mountain destination since the 1960’s, we created Your First Resort, a campaign that not only gives a nod to Angel Fire being a first choice for families but also captures the feeling of nostalgia for family road trips and quirky family firsts from the good ole days of decades past.

GCD/AD: Clay Coleman

AD: Callie Lack

CW: David Taylor

Photographer: Nick Simonite

Using a vacant building as our canvas, we created this installation, which counted the exact number of feet and inches to the nearest Home Depot. This was part of a larger marketing effort to let people living in Manhattan know they didn't have to trek off the island to get home-improvement supplies. 

Silver Obie Award

Featured in Ad Age and Creativity

To give hope to individuals with lung cancer, we took a unique approach for MD Anderson. Instead of focusing on the patients, we focused on the caregivers. Because in trying times, it's our husbands, wives and children who make the most important decisions for us. This video features true stories told by families who battled cancer and won.

Promotional TV and signage for Wawa's annual Hoagiefest. 

Tetra Pak is a global company whose aseptic processes allow liquid food and drinks to retain color, texture, natural taste and nutritional value without the need for preservatives or refrigeration.

For this project we were asked to help develop a sales kit that wouls begin to shift the mindset that current wine producers/brands have towards shelf stable “aseptic” products. And get them to consider our packaging over glass or cans.

Our solution was to create a faux brand called “DeCorked” that would uses it’s packaging to de-cork the myth that wine should only be packaged and sold in bottles.

GCD/AD: Clay Coleman

AD/ILLUSTRATOR: Wendy Bouis

CW: Karen Scamardo

This campaign reminded people that no matter what your holiday personality, a Home Depot gift card is always the perfect choice. These videos ran as pre-roll on YouTube and as newsfeed content on Facebook and Twitter.

AD: Todd Palisi

Animation: Jayr Sotelo

Original Music: Hayes Smith

As a luxury retailer, Frontgate doesn't just sell home goods; they sell a lifestyle. Each piece becomes part of an overall impression. For this campaign, we wanted to get people thinking about what type of impression their home makes.

As Americans, things like race, class and politics will always divide us. But one thing will always bring us together. Football. This campaign for the Atlanta Falcons broke away from typical NFL advertising. It featured a grassroots anthem led by Samuel L. Jackson, calling Atlanta to "Rise Up" together on Sunday.

POP for Auntie Anne's new Lemonade Mixers designed to catch the eye of tweens wandering the mall during summer break. Franchisees had customers asking if they could have the posters. That, along with an increase in numbers, proved the campaign was a hit.

Women outfit their home the same way they outfit themselves, with carefully chosen pieces that speak to who they are. Instead of typical room shots, we took a cue from the fashion industry, focusing on the details that turn a piece of furniture into a reflection of personal style. Tagline: So you.

Graphis Advertising Annual, Gold

District Addys, Gold and Special Judges Award

Dallas Addys, Silver and Bronze

Featured in Ad Age and Creativity

As Schwab Trading Services new AOR we were tasked with differentiating and re-establishing them as a relevant player in today’s trading market. Many traders looked at Schwab as old and stodgy. This campaign helped position Schwab Trading Services as a place for traders to fuel their natural instincts. Over a two-year period I was the writer and associate creative director for all digital advertising, including, standard ad units, native display units, dynamic display units, rich media, social, pre-roll, micro-sites, landing pages, and materials for their first live-streaming event.

Women tend to form relationships with their beauty basics. We find something we like (or kind of like), and we just stick with it. Familiarity is easy. But maybe you’ve changed. Maybe your perfect match is still out there. This integrated campaign encouraged women to "Break Up With Your Makeup" and start playing the makeup field with all the innovative beauty basics ULTA has to offer.

2014 Dallas Addys, Bronze

During National Homelessness Awareness Month, approximately 2,000 of these marked bills were filtered into the money supply in Richmond, Virginia. The effort helped increase support for Hard Times Magazine, a publication written and sold by the area's homeless to help them make money.

Featured in ONE magazine

Through real family photos, we hit on a truth: If you love camping, odds are you fell in love with it as a kid. "Dust it off" is a call to turn off the devices and rediscover the unfussy, unforgettable joy of camping with your kids. If anyone can own camping nostalgia, it's Coleman.

Featured in CMYK magazine